AI-powered recommendations : the roles of perceived similarity and psychological distance on persuasion
Jungyong Ahn, Jungwon Kim and Yongjun Sung
| Year of publication: |
2021
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|---|---|
| Authors: | Ahn, Jungyong ; Kim, Jungwon ; Sung, Yongjun |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 8, p. 1366-1384
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| Subject: | anthropomorphism | Artificial intelligence (AI) | construal level theory (CLT) | psychological distance | recommendation agent | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Experiment | Psychologie | Psychology | Personalisierung | Personalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2021.1982529 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012802312