AI-powered technologies used in online fashion retail for sustainable business : AI-powered technologies impacting consumer buying behavior
Meenakshi Sharma, Hinika Shail, Pramod Kumar Painuly, A.V. Senthil Kumar
| Year of publication: |
2023
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|---|---|
| Authors: | Sharma, Meenakshi ; Shail, Hinika ; Painuly, Pramod Kumar ; Kumar, A. V. Senthil |
| Published in: |
Sustainable marketing, branding, and reputation management : strategies for a greener future. - Hershey, PA : IGI Global, ISBN 979-8-3693-0019-0. - 2023, p. 538-561
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| Subject: | Online-Handel | Online retailing | Mode | Fashion | Technischer Fortschritt | Technological change | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour | Nachhaltigkeit | Sustainability |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-0019-0.ch028 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014414316