AIDS and Me, Never the Twain Shall Meet: The Effects of Information Accessibility on Judgments of Risk and Advertising Effectiveness.
| Year of publication: |
1998
|
|---|---|
| Authors: | Raghubir, Priya ; Menon, Geeta |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 25.1998, 1, p. 52-63
|
| Publisher: |
University of Chicago Press |