Airline brand awareness and perceived quality effect on the attitudes towards frequent-flyer programs and airline brand choice : moderating effect of frequent-flyer programs
Alex Kipkorir Koech, Sven Buyle, Rosário Macário
| Year of publication: |
2023
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|---|---|
| Authors: | Koech, Alex Kipkorir ; Buyle, Sven ; Macário, Rosário |
| Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 107.2023, p. 1-13
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| Subject: | Airline brand choice | Airline brand awareness | Airline brand perceived quality | Airline frequent-flyer programs | Social exchange theory | Fluggesellschaft | Airline | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management | Luftverkehr | Air transport |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jairtraman.2022.102342 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014322921