Airline e-commerce : log on, take off

Michael Hanke

1. Introduction to e-commerce in the airline industry -- 2. Airline digital properties and features -- 3. Airline e-marketing -- 4. Airline e-sales and distribution -- 5. Airline web customer service -- 6. The airline e-commerce organization -- 7. Airline e-commerce strategy.

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Year of publication:	2016 ; First edition.
Authors:	Hanke, Michael
Publisher:	New York : Routledge,
Subject:	Passagierluftverkehr \| Air passenger transport \| Online-Handel \| Online retailing \| Digitale Plattform \| Digital platform \| Kundenservice \| Customer service \| Luftfahrt \| Electronic Commerce

Extent:	1 online resource (xxii, 588 pages)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-315-66040-0 ; 978-1-317-33696-9 ; 978-1-317-33697-6 ; 978-1-317-33698-3 ; 978-0-415-77579-3 ; 978-0-415-77580-9
Other identifiers:	10.4324/9781315660400 [DOI]
Classification:	Luftverkehr, Raumfahrt
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013182102