Airline loyalty (programs) across borders : a geographic discontinuity approach
Gerben de Jong, Christiaan Behrens, Jos van Ommeren
| Year of publication: |
2019
|
|---|---|
| Authors: | Jong, Gerben de ; Behrens, Christiaan ; Ommeren, Jos van |
| Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 62.2019, p. 251-272
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| Subject: | Airline industry | Brand loyalty | Extensive margin | Frequent flier programs | Geographic regression discontinuity | Intensive margin | Fluggesellschaft | Airline | Beziehungsmarketing | Relationship marketing | Regressionsanalyse | Regression analysis | Kundenbindungsprogramm | Loyalty program | Markentreue | Luftverkehr | Air transport |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijindorg.2018.02.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012320392