Alexa,<i>she's</i>not human but… Unveiling the drivers of consumers' trust in voice‐based artificial intelligence
| Year of publication: |
2021
|
|---|---|
| Authors: | Pitardi, Valentina ; Marriott, Hannah R. |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 38.2021, 4 (20.01.), p. 626-642
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21457 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012535691