Aligning benefits with payments : a test of the pattern alignment hypothesis
Seigyoung Auh; Eric Shih; Yeosun Yoon
| Year of publication: |
2008
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|---|---|
| Authors: | Auh, Seigyoung ; Shih, Eric ; Yoon, Yeosun |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 18.2008, 4, p. 292-303
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| Subject: | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory | Konditionen | Terms and conditions | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003793880