Aligning company and dealer perspectives in corporate branding : implications for dealer satisfaction and commitment
Tatiana Anisimova; Felix Mavondo
| Year of publication: |
2014
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|---|---|
| Authors: | Anisimova, Tatiana ; Mavondo, Felix |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 21.2014, 1, p. 35-56
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| Subject: | corporate branding | B2B branding | manufacturer-dealer misalignment | distribution channels | Profile Deviation | dealer satisfaction and commitment | industrial marketing | business marketing | B-to-B-Marketing | Business-to-business marketing | Markenführung | Brand management | Lieferantenmanagement | Supplier relationship management | Kundenzufriedenheit | Customer satisfaction | Vertriebsweg | Distribution channel | Markenarchitektur | Brand architecture | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010343524