Aligning employee service recovery performance with brand values : the role of brand-specific leadership
Khanyapuss Punjaisri; Heiner Evanschitzky; John Rudd
| Year of publication: |
2013
|
|---|---|
| Authors: | Khanyapuss Punjaisri ; Evanschitzky, Heiner ; Rudd, John |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 9/10, p. 981-1006
|
| Subject: | leadership | trust | identification | service recovery | structural equation modelling | Dienstleistungsqualität | Service quality | Strukturgleichungsmodell | Structural equation model | Beschwerdemanagement | Complaint management | Führungsstil | Leadership style | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010194421