Aligning HRM Practices With Employee Expectation – A Herculean Task at AxiomBPM- a Teaching Note

The case deals with the BPM industry with a specific reference to Axiom BPM Pvt. Ltd. Ahmedabad. AxiomBPM was established in 2004 at Judges Bungalow in Ahmedabad. It had started its operation with 5 agents and one centre, today it has 8 centres across the globe with 450 agents. The case showcases the growth of AxiomBPM, Organisation Structure, Operations and HR Practices at AxiomBPM. Although AxiomBPM is growing leaps and bound yet was facing the challenge of high attrition rate since January 2013. Almost 55% of the employees have left the organisation. The attrition rates are continuously rising. The foundation of the case lies in discussing the HR Practices in BPM industry and issues in Talent Management w.r.t AxiomBPM. Details related to the attrition rates in past months are mentioned in order to identify the reason for rising attrition rate. Teaching Objective:● To understand the HR practices and issues at Axiom BPM Pvt. Ltd.● To develop an understanding of retention management through various attrition and retention models.● To understand the challenges of talent management in BPO Industry, specifically the challenges associated with managing telemarketing agents