Aligning marketing and finance with accepted standards for valuing brands
James Gregory; Michael Moore
| Year of publication: |
2013
|
|---|---|
| Authors: | Gregory, James R. ; Moore, Michael |
| Published in: |
Journal / The Capco Institute : journal of financial transformation. - Antwerp, ZDB-ID 2136813-2. - Vol. 38.2013, p. 41-45
|
| Subject: | Standardisierung | Standardization | Markenführung | Brand management | Markenartikel | Brand | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010341529