Aligning marketing and technology to drive innovation
Ronald Cotterman; Alan Fusfeld; Pamela Henderson; Jonathan Leder; Carl Loweth ...
| Year of publication: |
2009
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|---|---|
| Authors: | Cotterman, Ronald ; Fusfeld, Alan ; Henderson, Pamela W. ; Leder, Jonathan ; Loweth, Carl |
| Published in: |
Research technology management : RTM. - Arlington, VA : Industrial Research Inst., ISSN 0895-6308, ZDB-ID 616140-6. - Vol. 52.2009, 5, p. 14-20
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| Subject: | Innovation | Erfolgsfaktor | Success factor | Unternehmensorganisation | Business organization | Unternehmenskultur | Corporate culture | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003890448