Aligning Technology with Business: A Continuous Effort

The information systems and technologies (IS/IT) are a decisive platform in the response capacity of organizations to the new management imperatives through new solutions that permit improvement in their competitive position. As information management is a highly differentiated area, the present study compares several enterprises of different sectors, located (head office or branch) in the Algarve region, with the aim of systematising the main differentiating issues related with adoption, restructuring and implementation of information systems and supportive technologies. Every organization should define na accurate and timely plan which, in case of adopting and implementing information systems, has to analyse results within the same plan on a yearly basis of the system’s activity, ensuring that it is always aligned with the business strategy. Given the potential of the powerful tools that guide customer-oriented understanding, greater attention is required to their performance on sustainable business dynamics.