Alignment and coordination of customer segmentation, distribution channel segmentation and overall strategy of the firm : a qualitative study on sporting goods industry
Dr. Thomas Rossberger
| Year of publication: |
2015 ; 1. Auflage
|
|---|---|
| Authors: | Roßberger, Thomas |
| Institutions: | Eric Cuvillier <Firma> (publisher) |
| Publisher: |
Göttingen : Cuvillier Verlag |
| Subject: | Sportartikelbranche | Sporting goods industry | Marketingmanagement | Marketing management | Zielgruppe | Target group | Vertriebsweg | Distribution channel | Sportartikelindustrie | Marketing | Absatzweg |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xii, 144 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, Cyprus International University, 2015 |
| ISBN: | 3-7369-9034-0 ; 978-3-7369-9034-0 ; 978-3-7369-8034-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011417575