Alignment of market orientation and innovation as a success factor : a five-country study
Malte Brettel, Monika Oswald and Tessa Flatten
| Year of publication: |
2012
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|---|---|
| Authors: | Brettel, Malte ; Oswald, Monika ; Flatten, Tessa |
| Published in: |
Technology analysis & strategic management. - Abingdon, Oxfordshire : Routledge, Taylor & Francis, ISSN 0953-7325, ZDB-ID 32138-2. - Vol. 24.2012, 2, p. 151-165
|
| Subject: | Erfolgsfaktor | Success factor | Marketingmanagement | Marketing management | Innovation | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009710080