Alignment of new product development and product innovation strategies : a case study of Thai food and beverage SMEs
Preecha Chaochotechuang and Stefania Mariano
| Year of publication: |
2016
|
|---|---|
| Authors: | Chaochotechuang, Preecha ; Mariano, Stefania |
| Published in: |
International journal of globalisation and small business : IJGSB. - Milton Keynes : Inderscience, ISSN 1479-3059, ZDB-ID 2170485-5. - Vol. 8.2016, 2, p. 179-206
|
| Subject: | food and beverage | globalisation | innovation strategies | new product development | new product innovation | SME | Produktentwicklung | New product development | KMU | Innovationsmanagement | Innovation management | Ernährungsindustrie | Food industry | Innovation | Thailand | Globalisierung | Globalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011647132