Alignment of operations strategy: exploring the marketing interface
| Year of publication: |
2013
|
|---|---|
| Authors: | Zanon, Celeste Jose ; Filho, Alceu Gomes Alves ; Jabbour, Charbel Jose Chiappetta ; Jabbour, Ana Beatriz Lopes de Sousa |
| Published in: |
Industrial management & data systems. - Bradford : Emerald, ISSN 0007-6929, ZDB-ID 7633907. - Vol. 113.2013, 2 (8.3.), p. 207-233
|