All about that tweet : student perceptions of professors' social media use in the classroom
Patrick Merle and Karen Freberg
| Year of publication: |
2016
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|---|---|
| Authors: | Merle, Patrick ; Freberg, Karen |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 10.2016, 2, p. 124-136
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| Subject: | Public relations | Web 2.0 | Twitter | Marketing education | Social networking sites | Social Web | Social web | Studierende | Students | Öffentlichkeitsarbeit | Betriebswirtschaftsstudium | Graduate business education | Web 2.0-Technologien | Web 2.0 technologies | Online-Marketing | Internet marketing | Wahrnehmung | Perception | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-01-2015-0008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011590138