All hype or the real deal? : investigating user engagement with virtual influencers in tourism
Li Xie-Carson, Thomas Magor, Pierre Benckendorff, Karen Hughes
| Year of publication: |
2023
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|---|---|
| Authors: | Xie-Carson, Li ; Magor, Thomas ; Benckendorff, Pierre ; Hughes, Karen |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 99.2023, p. 1-14
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| Subject: | Tourism marketing | Virtual influencer | CGI influencer | Influencer marketing | Choice modelling | User engagement | Social media | Instagram | Social Web | Social web | Influencer | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Tourismusmarketing | Marketing | Tourismus | Tourism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2023.104779 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014320860