All pain, no gain? : why adopting sales force automation tools is insufficient for performance improvement
Ronald Jelinek
| Year of publication: |
2013
|
|---|---|
| Authors: | Jelinek, Ronald |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 56.2013, 5, p. 635-642
|
| Subject: | Sales performance | Technology | Coopetition | Productivity | Sales force | Automation | Customer relationship management | Beziehungsmarketing | Relationship marketing | Außendienst | Field sales force | Verkaufspersonal | Salespeople | Automatisierung | Vertriebs-Informationssystem | Sales information system | Koopetition | IT-gestütztes Marketing | Computer-assisted marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010125815