It's all part of the customer journey : the impact of augmented reality, chatbots, and social media on the body image and self-esteem of Generation Z female consumers
Nisreen Ameen, Jun-Hwa Cheah, Satish Kumar
| Year of publication: |
2022
|
|---|---|
| Authors: | Ameen, Nisreen ; Cheah, Jun-Hwa ; Kumar, Satish |
| Subject: | artificial intelligence | augmented reality | chatbot | Generation Z | self-esteem | social media | Social Web | Social web | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Frauen | Women |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21715 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013465147