All signals are not created equal : managers' choice of signal under information asymmetry in competitive markets
Akshay R. Rao, Amna Kirmani and Haipeng Chen
| Year of publication: |
2013
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|---|---|
| Authors: | Rao, Akshay R. ; Kirmani, Amna ; Chen, Haipeng |
| Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 21690376. - Vol. 10.2013, p. 115-151
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010185768