All that glitters is not gold : an investigation into the undesired effects of gamification and how to mitigate them through gamification design
Magdalena Bekk, René Eppmann, Kristina Klein, Franziska Völckner
| Year of publication: |
2022
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|---|---|
| Authors: | Bekk, Magdalena ; Eppmann, René ; Klein, Kristina ; Völckner, Franziska |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 39.2022, 4, p. 1059-1081
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| Subject: | Gamification | Gameful experience | Enjoyment | Attention | Meaningfulness | Disclosure | Computerspiel | Video game | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2022.03.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013471033