All words have consequences : concrete versus abstract language in management response to hotel guest reviews
Year of publication: |
2025
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Authors: | Li, Chunyu ; Yu, Yiheng ; Filieri, Raffaele ; Cui, Geng |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 2001580-X. - Vol. 106.2025, Art.-No. 105032, p. 1-17
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Subject: | Abstract concrete language | Management response | Perceived competence | Perceived warmth | Word-of-Mouth | Sprache | Language | Hotellerie | Hotel industry | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Führungskräfte | Managers |
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