"All you need is love" from product design value perception to luxury brand love : an integrated framework
Aurélie Hemonnet-Goujot, Pierre Valette-Florence
| Year of publication: |
2022
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|---|---|
| Authors: | Hemonnet-Goujot, Aurélie ; Valette-Florence, Pierre |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 139.2022, p. 1463-1475
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| Subject: | Brand Love | Consumer–Brand Relationship | Product design | Value Theory | Produktgestaltung | Emotion | Luxusgüter | Luxury goods | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markentreue | Brand loyalty | Markenimage | Brand image | Markenartikel | Brand | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.10.066 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013194473