Alliance Competence, Resources, and Alliance Success: - Conceptualization, Measurement, and Initial Test
| Year of publication: |
2002
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|---|---|
| Authors: | Jay Lambe, C. ; Spekman, Robert E. ; Hunt, Shelby D. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 30.2002, 2, p. 141-158
|