Alliance competence: The moderating role of valence of alliance experience
| Year of publication: |
2013
|
|---|---|
| Authors: | Gammoh, Bashar S. ; Voss, Kevin E. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 47.2013, 5 (24.5.), p. 964-986
|