Alliances between corporate and fair trade brands : examining the antecedents of overall evaluation of the co-branded product
Sylvain Sénéchal; Laurent Georges; Jean Louis Pernin
| Year of publication: |
2014
|
|---|---|
| Authors: | Sénéchal, Sylvain ; Georges, Laurent ; Pernin, Jean-Louis |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 124.2014, 3, p. 365-381
|
| Subject: | Co-branding | Congruence | Curvilinear relationships | Fair Trade | France | PLS analysis | Fairer Handel | Fair trade | Frankreich | Markenführung | Brand management | Marketingkooperation | Marketing cooperation | Konsumentenverhalten | Consumer behaviour | Strategische Allianz | Strategic alliance | Unternehmenskooperation | Inter-firm cooperation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010431389