Do alliances provide effective entry into a new line of business? The short-term vs. long-term effects of entering a new line of business through alliances
Louis Mulotte, Pierre Dussauge and Will Mitchell
| Year of publication: |
2006
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|---|---|
| Authors: | Mulotte, Louis ; Dussauge, Pierre ; Mitchell, Will |
| Published in: |
Strategic alliances : governance and contracts. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 978-1-4039-9592-6. - 2006, p. 21-30
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| Subject: | Strategische Allianz | Strategic alliance | Markteintritt | Market entry | Unternehmensgründung | Business start-up |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003385922