Allocating advertising dollars by linear programing
James F. Engel; Martin R. Warshaw
| Year of publication: |
1971
|
|---|---|
| Authors: | Engel, James F. ; Warshaw, Martin R. |
| Published in: |
Marketing management and the decision sciences: theory and applications. - Boston, Mass. : Allyn & Bacon. - 1971, p. 456-468
|
| Subject: | Werbungsbetrieb | Programming |
| Type of publication: | Article |
|---|---|
| Notes: | aus: Journal of Advertising Research. 4.1964,3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002119651