Allocating pricing resources with a more strategic ROI calculation
David Dvorin and Vernon Lennon
| Year of publication: |
2014
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|---|---|
| Authors: | Dvorin, David ; Lennon, Vernon |
| Published in: |
The ROI of pricing : measuring the impact and making the business case. - London [u.a.] : Routledge, ISBN 978-0-415-83379-0. - 2014, p. 150-160
|
| Subject: | Preismanagement | Pricing strategy | Return on Investment | Return on investment | Interne Dienstleistung | Internal services |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010240058