Allocation of budget on marketing efforts: an econometric approach in India
| Year of publication: |
2011
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|---|---|
| Authors: | Baidya, Mehir Kumar ; Basu, Partha |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bradford : Emerald, ISSN 0954-7517, ZDB-ID 11747407. - Vol. 23.2011, 4 (30.8.), p. 501-513
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