Allocation on budget on marketing efforts : an econometric approach in India
Mehir Kumar Baidya and Partha Basu
| Year of publication: |
2011
|
|---|---|
| Authors: | Baidya, Mehir Kumar ; Basu, Partha |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 23.2011, 4, p. 501-512
|
| Subject: | Betriebliche Budgetierung | Corporate budgeting | Marketingmanagement | Marketing management | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009382061