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Setting Quality Expectations When Entering a Market: What Should the Promise Be?
Kopalle, Praveen K., (2006)
RESEARCH NOTES AND COMMUNICATIONS - Strategic Management of Expectations: The Role of Disconfirmation Sensitivity and Perfectionism
Kopalle, Praveen K., (2001)
The Effects of Advertised and Observed Quality on Expectations About New Product Quality
Kopalle, Praveen K., (1995)