Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Tyler Milfeld and Matthew Pittman
| Year of publication: |
2024
|
|---|---|
| Authors: | Milfeld, Tyler ; Pittman, Matthew |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 43.2024, 1, p. 173-201
|
| Subject: | Assertive messages | Brand dominance | Green advertising | Green consumers | Market share | Message framing | Sustainability | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Öko-Marketing | Green marketing | Werbung | Advertising | Markenartikel | Brand | Umweltbewusstsein | Environmental consciousness | Marktanteil | Markenführung | Brand management | Nachhaltige Entwicklung | Sustainable development | Öko-Produkt | Sustainable product | Markenimage | Brand image | Prospect Theory | Prospect theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2023.2219150 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014450248