Alterity/identity interplay in image construction
Barbara Czarniawska
| Year of publication: |
2008
|
|---|---|
| Authors: | Czarniawska, Barbara |
| Published in: |
The SAGE handbook of new approaches in management and organization. - Los Angeles, Calif. [u.a.] : Sage, ISBN 1-4129-1218-0. - 2008, p. 49-62
|
| Subject: | Firmenimage | Corporate reputation | Markenimage | Brand image | Bauwirtschaft | Construction industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014558277