Alternative approaches for educating future global marketing professionals : a comparison of foreign study and research-intensive marketing programs
Peter A. Kaufman; Horace L. Melton; Iris I. Varner; Mark Hoelscher; Klaus Schmidt ...
| Year of publication: |
2011
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| Authors: | Kaufman, Peter A. ; Melton, Horace L. ; Varner, Iris ; Hoelscher, Mark ; Schmidt, Klaus |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 33.2011, 3, p. 285-294
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| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010217775