Alternative market research methods : market sensing
Year of publication: |
2017
|
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Other Persons: | Longbottom, David (ed.) ; Lawson, Alison (ed.) |
Publisher: |
London : Routledge, Taylor & Francis Group |
Subject: | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method | Kaufentscheidung | Purchase decision | Emotion | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Erfolgsfaktor | Success factor | Kaufverhalten | Forschungsmethode | Methode |
Description of contents: | Table of Contents [gbv.de] |
Published items: |
12 hits in ECONIS - Online Catalogue of the ZBW
|
Extent: | xviii, 312 Seiten Illustrationen |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
Language: | English |
Notes: | Enthält 12 Beiträge Includes bibliographical references and index |
ISBN: | 978-1-138-84372-1 ; 978-1-138-84371-4 ; 978-1-315-73090-5 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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