Alternative measures of price perceptions : implications for service evaluation models
Mohammad G. Nejad; Robert D. Evans, Jr.; Emin Babakus
| Year of publication: |
2009
|
|---|---|
| Authors: | Nejad, Mohammad G. ; Evans, Robert D. <Jr.> ; Babakus, Emin |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 30.2009, 4, p. 397-417
|
| Subject: | Kfz-Gewerbe | Automotive services industry | Preis | Price | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Messung | Measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003900873