Alterssensible Marktforschung : ältere Kunden verstehen - Methoden, Ansätze & Lösungen.
Robert Luzsa; Stephanie Schmitt-Rüth; Frank Danzinger
| Year of publication: |
2014
|
|---|---|
| Authors: | Luzsa, Robert ; Schmitt-Rüth, Stephanie |
| Other Persons: | Danzinger, Frank (contributor) |
| Publisher: |
Stuttgart : Fraunhofer Verlag |
| Subject: | Marktforschung | Market research | Zielgruppe | Target group | Ältere Menschen | Elderly people | Deutschland | Germany | Verbraucherverhalten | Erwachsener <50-75 Jahre> |
| Description of contents: | Table of Contents [d-nb.info] ; Table of Contents [gbv.de] ; Description [bookshop.fraunhofer.de] |
| Extent: | 67 S. Ill., graph. Darst. 297 mm x 210 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Forschungsbericht |
| Language: | German |
| Notes: | Literaturverz. S. 60 - 67 201404 |
| ISBN: | 978-3-8396-0598-1 ; 3-8396-0598-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014007900