Alumni's perceptions about commitment towards their university : drivers and consequences
Ilda Maria Pedro, Júlio Costa Mendes, Luis Nobre Pereira, Bernardete Dias Sequeira
| Year of publication: |
2020
|
|---|---|
| Authors: | Pedro, Ilda Maria ; Mendes, Júlio ; Pereira, Luis Nobre ; Sequeira, Bernardete |
| Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 17.2020, 4, p. 469-491
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| Subject: | Relationship marketing | University | Alumni | Commitment-relationship | Perceptions | Focus group | Beziehungsmarketing | Hochschule | Higher education institution | Wahrnehmung | Perception | Absolventen | Graduates | Studierende | Students |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12208-020-00259-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012310877