Always on your mind? : investigating consideration sets and private labels at the retailer and category level
Lukas Stoppacher, Thomas Foscht, Andreas B. Eisingerich and Judith Schloffer
| Year of publication: |
2024
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|---|---|
| Authors: | Stoppacher, Lukas ; Foscht, Thomas ; Eisingerich, Andreas B ; Schloffer, Judith |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 34.2024, 5, p. 646-668
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| Subject: | Consideration set | private labels | associative network theory of memory | consideration set heterogeneity | attitude | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Einzelhandel | Retail trade | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2024.2345122 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015193847