Am I cheap? Testing the role of store personality and self-congruity in discount retailing
| Year of publication: |
2011
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|---|---|
| Authors: | Willems, Kim ; Swinnen, Gilbert |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 0959-3969, ZDB-ID 10985888. - Vol. 21.2011, 5 (1.12.), p. 513-540
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