“AMAZING THAILAND” – ITS CONTRIBUTION TO GROWING THE COUNTRY’S COMPETITIVENESS

This paper describes and analyses the branding campaigns of Thailand from 1998 to 2011, shows how the brand has evolved, explains the best practices applied by the Thai authorities in this field and assesses the effects of the branding strategy from the perspective of the increasing number of tourists, revenues from tourism and the country’s international prestige

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Year of publication:	2013
Authors:	POPESCU, Ruxandra-Irina ; CORBOª, Rãzvan-Andrei
Published in:	Proceedings of Administration and Public Management International Conference. - Centrul de Cercetare în Administraţie şi Servicii Publice (CCASP). - Vol. 9.2013, 1, p. 220-234
Publisher:	Centrul de Cercetare în Administraţie şi Servicii Publice (CCASP)
Subject:	country brand \| branding strategy \| marketing strategies \| promoting campaigns \| tourism Journal: Proceedings of Administration and Public Management International Conference

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Extent:	application/pdf
Type of publication:	Article
Classification:	L83 - Sports; Gambling; Recreation; Tourism ; M39 - Marketing and Advertising. Other ; N45 - Asia including Middle East ; N75 - Asia including Middle East
Source:	RePEc - Research Papers in Economics

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