Ambidexterity's mediating impact on product development proficiency and new product performance
Yong-Hui Li; Jing-Wen Huang
| Year of publication: |
2012
|
|---|---|
| Authors: | Li, Yong-hui ; Huang, Jing-wen |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 7, p. 1125-1132
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| Subject: | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Erfolgsfaktor | Success factor | Organisationale Ambidextrie | Ambidextrous organization | Regressionsanalyse | Regression analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009683361