Ambidextrous organizations and firm performance: the role of marketing function implementation
| Year of publication: |
2010
|
|---|---|
| Authors: | Sarkees, Matthew ; Hulland, John ; Prescott, John |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 18.2010, 2, p. 165-185
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