Ambidextrous organizations and firm performance : the role of marketing function implementation
Matthew Sarkees
| Year of publication: |
2010
|
|---|---|
| Authors: | Sarkees, Matthew ; Hulland, John ; Prescott, John |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 18.2010, 2, p. 165-184
|
| Subject: | Organisationale Ambidextrie | Ambidextrous organization | Unternehmenserfolg | Firm performance | Erfolgsfaktor | Success factor | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003978355