Ambiguity aversion and the preference for established brand
A. V. Muthukrishnan; Luc Wathieu; Alison Jing Xu
| Year of publication: |
2009
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|---|---|
| Authors: | Muthukrishnan, A. V. ; Wathieu, Luc ; Xu, Alison Jing |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 55.2009, 12, p. 1933-1941
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| Subject: | Entscheidung unter Unsicherheit | Decision under uncertainty | Markenführung | Brand management | Substitutionsgüter | Substitute goods | Präferenztheorie | Theory of preferences | Operations Research | Operations research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003928493