Ambivalence toward a country and consumers’ willingness to buy emblematic brands: The differential predictive validity of objective and subjective ambivalence measures on behavior
| Year of publication: |
2011
|
|---|---|
| Authors: | Russell, Cristel ; Russell, Dale ; Klein, Jill |
| Published in: |
Marketing Letters. - Springer. - Vol. 22.2011, 4, p. 357-371
|
| Publisher: |
Springer |
| Subject: | Country-of-origin | Ambivalence | Brand image | Indirect measure | Latent construct |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10009403217